A laboratory, not an agency.
Sila Mountains, Calabria — Italy — built in the mountains, deployed across Europe.
TrueLab is a laboratory, not an agency. We run experiments, measure results, and only ship what survives the measurement. That applies to model choices, architecture decisions and our own tooling.
We are built on a simple bet: the next decade of AI belongs to teams who own their stack. Weights on your hardware, data in your jurisdiction, infrastructure you can read the source of. Sovereignty is not a limitation — it is a competitive advantage with a legal department.
Built in the mountains of Calabria. Deployed across Europe. Remote-first by geography, precise by temperament.
LAT 39.49° N
LON 16.55° E
ALT 980 M — Sila massif
Jurisdiction: EU / Italy
How we work
- 01
Measure first
Every recommendation starts with a benchmark we ran ourselves — never a vendor's slide deck.
- 02
Ship production
Prototypes are for answering questions. What we hand over is typed, tested, monitored and documented.
- 03
Own the stack
We prefer tools we can self-host, audit and fix at 2 a.m. — and we build your systems the same way.
- 04
Write it down
Lab notes, decision records, runbooks. The system survives the engineer — that's the point.
The team
- [LAB-01]
Marc Hensel
Founder
Full-stack developer since the BBS era, certified Data Protection Officer, AI instructor. Thirty years of shipping software, now aimed at one question: what does AI look like when you own the whole stack?